Content Consultant & Social Media Strategist
“This is your story, but sometimes you need help telling it.”
Your brand is your story. A story that is a goldmine just waiting to be discovered. A story like no other because it is your brainchild. It’s script tells of your fight and your achievement in getting to where you are. Your story is what will create your brand voice and it will be my privilege to help tell it and let the world hear your voice.
The Power of Content
13x
The number of times marketers who prioritize blogging are more likely to achieve a positive ROI on their efforts.
[Source: Hubspot]
83%
The percentage of B2B buyers who are researching online before making a purchase.
[Source: SmartSearch Marketing]
77%
The percentage of B2C marketers who say they will produce more content in 2016.
[Source: CMI]
91%
The percentage of B2B buyers who are influenced by word-of-mouth when making their buying decision.
[Source USM]
What I Will Do for You
Plan and create content that will convey your brand voice.
Train your teams on generating content that will capitalize on the power of EGC (Employee Generated Content).
Incorporate SEO strategies designed at increasing your online presence.
Analyse which social media platforms will give your content the traction it needs to increase your reach.
Design a result-oriented social media strategy to achieve defined KPIs.
Manage social conversations and handle critical response to increase engagement.
Identify and empower brand advocates to boost word-of-mouth marketing.
Liaise with your web developers and design teams to make design changes and create visual content.
Clients Speak
“As our Content Consultant and Social Media Strategist, Sowmya has done a great job of increasing our engagement and reach on social media through high quality content and effective strategy. The major achievement was to develop a long-term blogging strategy with selection of topics dear to our target audience, setting up the blog and contributing consistently high-quality blogs that get us some excellent feedback from readers. I would definitely recommend her services.”
“We had engaged Sowmya to set up our website and social media content. She took great initiative to work closely with me to create engaging content and was instrumental in bringing the website to Live. She also worked extensively to create and manage our social media accounts. She was very flexible and time bound for the timelines. In her first month of engagement, we saw a rise in sales of almost 30%; she was also successful in ensuring large followers for our brand!”
Case Studies
Case study #1: The VillageFair
30% increase in Sales for The VillageFair
What the VillageFair is:
The VillageFair is a startup headed by two ex-corporate women, who saw a vision to bring back the health and nutrition of our ancestors into the urban kitchen. A B2C company that markets natural cookware products.
What they came to me for:
The business of The VillageFair was primarily conducted through enquiries on their Facebook page. Although, this was bringing in an adequate amount of business, they were looking to streamline the online presence of their business and concentrate on branding.
What I did for them:
Website Content and liaising with the designer to get the content on the site and live.
Product descriptions and help in setting up their e-store.
Setting up their Social Media presence on various platforms.
Content Marketing and Social Media Strategy.
Regular blogs and posts.
How did I do?
Liaising with the designer and Priya, we were able to get the website ready to be published online. You can check out the content here: http://thevillagefair.in/s for the Social Media Strategy and Content Marketing, let the numbers speak for themselves.
· FB reach of more than 30,000, 498% increase in engagement, 891% increase in page likes. All this in the first month!
· 30% increase in Sales through social media and website.
· Reach of more than 30,000 on Twitter.
Click on the image to see full case study.
Case Study #2: Categis GmbH
Massive boost in employee advocacy and establishing expertise for a German based firm.
Categis GmbH is a fast growing German-based Software Development Company with a focus on Microsoft technologies and JAVA. They are experts at creating innovative solutions in the domains of Finance Reporting, Data Analysis, Business Intelligence, Sales Management and Customer Relationship Management.
The main focus of their content needs was to establish expertise in their industry. We also worked towards increasing their online presence through social media and boosting employee advocacy.
What I did for them
Consultation with HR and Marketing teams on how we could boost employee advocacy, reach target industries etc.
Training session for employees on personal branding.
One on one consultation with employees to encourage social sharing and plan out the content that each one can generate.
Creating and optimizing social media profiles according to SEO specifics.
Engagement on Facebook. Twitter, Googe +, LinkedIn, Instagram, Pinterest and Quora.
Weekly blogs establishing expertise.
Social Media campaigns for events.
Coordinating Employee generated posts in liaison with management.
How did I do?
Working with the teams at Categis, we were able to boost employee participation and sharing on social media channels. Setting up and maintaining a blog on industry related content helped establish expertise.
Click the image to read the full case study.
Related Blogs
Here is a list of 7 local haunts in and around Bangalore that you simply must visit if you are there. Diversity is the theme of the poem that is Bangalore and I hope to show you its rhyme.