Conquering the Content Monster - What's in store
Relevant, frequent and consistent - Social Media is powered by these three words.
“These days, social media waits for no one. If you’re LATE for the party, you’ll probably be covered by all the noise and you might not be able to get your voice across. It could only mean that if you want to be heard by the crowd, you have to be fast; and on social media, that means you have to be REALLY fast.”
How frequently must you post? Experts* say you must tweet every three hours, post on Facebook at least 2 times a day, post a LinkedIn update at least once a day and then there's Pinterest, Instagram, Tumblr - you get my drift - "feeding the content monster", as Peg Fitzpatrick* puts it, is no mean feat. What sort of content do you put up? Where will you get this content from? How can you possibly generate the amount of content needed to make your presence felt? ...
Let's say you manage to get all that content; is that enough? To satiate the content monster's appetite is just the beginning. To keep it happy enough to bring in those results for your business takes a lot more effort. How do you know if your content strategy is working? Will your content tick with your audience? What can you do to make your content more engaging?
Before you go into panic mode, let’s hit the pause button right there. Content marketing done the right way does require effort, but it isn’t as daunting as you think it is. Take my word on it: You can conquer the content monster and get it working for you! And who knows, you might grow to love it as much as I do. Till then, I’m here to help!
Through this series “Conquering the Content Monster,” I will talk to you and share some super easy content marketing tips to get you started. Let me tell you here, that Content Marketing is a combination of techniques and skills that need to be implemented effectively to bring in those magic numbers. Through years of experience and refining my skills, I have been able to achieve those numbers for my clients. You can have a look at my Client Testimonials to see that it really does work! If you are ready to grab those results for your business, reach out to me and let’s get started.
Through the “Conquering the Content Monster” series, I will teach you the latest trends in content creation, curation and distribution; we will explore questions and doubts that you might have; we will see real life examples of businesses that have implemented these strategies successfully and a lot more! Please do feel free to ask me specific questions on these topics. If you want me to write about a content strategy that you are struggling with, let me know and I’ll schedule a blog just for you. Welcome to the series then!
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*http://pegfitzpatrick.com/
*https://blog.bufferapp.com/social-media-frequency-guide