The number of times marketers who prioritize blogging are more likely to achieve a positive ROI on their efforts.
The percentage of B2B buyers who are researching online before making a purchase.
[Source: SmartSearch Marketing]
The percentage of B2C marketers who say they will produce more content in 2016.
The percentage of B2B buyers who are influenced by word-of-mouth when making their buying decision.
Plan and create content that will convey your brand voice.
Train your teams on generating content that will capitalize on the power of EGC (Employee Generated Content).
Incorporate SEO strategies designed at increasing your online presence.
Analyse which social media platforms will give your content the traction it needs to increase your reach.
Design a result-oriented social media strategy to achieve defined KPIs.
Manage social conversations and handle critical response to increase engagement.
Identify and empower brand advocates to boost word-of-mouth marketing.
Liaise with your web developers and design teams to make design changes and create visual content.
Environment Day had everyone abuzz with what we could do to play our part in conserving the environment. This series of blogs helps you make Sustainability a way of life in your own home!
The real hot springs of Manali - untouched by tourism and mindblowing! Read my experience of magnificent Manali and its many wonders.
A warm slice of sunshine in the deepest, darkest, coldest, dead of winter. Wouldn’t we just KILL for that! Well, before we get into the nitty gritty of How to get away with Murder, let’s explore a saner option – step into some sunshine!! Here's what I thought of Winter in Kerala.
Content Marketing - vital for your business today; but how do you get started?? From feeding the content monster to conquering it - this series has it all.
They say everything in Goa has a charm of its own. You could eat a fish curry and rice in a local shack, and it becomes that fish curry that can never be lived down. To make an impression in this sun-kissed paradise where everything makes a lasting impression, is a feat indeed. And for me, Ignia is one of those places. Read the review here...
As the clouds come a rolling this monsoon, we look forward to the romance in the air, the sweet smell of rain and the cool relief that it brings after the sweltering heat of summer. As great as all these things are, the monsoon brings an added benefit – it is one of the most perfect seasons for an Ayurveda treatment. Here is why.
Standing tall as a woman in a conservative society, leaving her home to travel to distant shores and make a name for herself at the tender age of 17, defying society’s norms and marrying the man she loved, empowering women to break out of rigid customs that held them to the ground and teaching them to soar above prejudices and find their wings – I give you Leelamony Moozhiyil.
Is India safe for women travelers? Well, that is the million dollar question on everybody’s mind. And it is a sad day that beautiful, gorgeous India has to answer for it. This is my experience...
My review on a resort in Kerala - Preserving the true essence of what is in man and nature, while giving both the freedom to grow and evolve is what the resort stands for ...
To my grandad ... who never asked for much but had so much to give